What does "persuasive writing" aim to do?

Persuasive writing has a defined goal focused on influencing the reader's perspective or motivating them to take a specific action. This type of writing employs various techniques, including the use of emotional appeals, logical arguments, and rhetorical devices to effectively communicate a stance or opinion. The intent is to create a compelling case that resonates with the audience, prompting them to accept a particular viewpoint or engage in a behavior that the writer recommends.

In contrast, informative writing prioritizes sharing knowledge about a subject, entertaining writing focuses on engaging the reader with narratives, and descriptive writing delves into explaining processes or detailing experiences. Each of these forms serves its unique purpose, but it is the persuasive writing that specifically seeks to sway the reader's thoughts or actions.