What does "emphasize" mean in writing?

To "emphasize" in writing means to give special importance to certain ideas, which helps to ensure that those ideas stand out to the reader. When a writer emphasizes a point, they are highlighting its significance, often using techniques like repetition, strong language, or formatting choices (such as bold or italic text) to draw the reader's attention to it. This practice allows the writer to guide the reader's understanding of what is most important in the text, thus creating a clearer and more impactful message.